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Latest Posts

  • [Medium] Survey Smarter : How to Turn Questions into Gold

    [Medium] Survey Smarter : How to Turn Questions into Gold

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    Ask the right questions. Build the right things. Listening as a Competitive Advantage : Gathering Feedback that Fuels Innovation You’ve probably heard the line : Good businesses talk… read more »

  • My Big Fat Lovable Product : Building the One Worth Launching

    My Big Fat Lovable Product : Building the One Worth Launching

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    In this month’s Ask-Me-Anything edition of The Journey, we respond to Elena from Thessaloniki, who’s grappling with a powerful question: should she focus all her… read more »

  • [Medium] Working ON the Business

    [Medium] Working ON the Business

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    Running your business isn’t the same thing as building your business. Are You Working In the Business or On It? Here’s Why That Difference Matters… read more »

  • [Medium] Two Tin Cans and a String

    [Medium] Two Tin Cans and a String

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    Building a Scalable Feedback Engine from Scratch From Feedback to Fuel : Building a Scalable Feedback Engine That Actually Powers Growth I’ve written about this before, and… read more »

  • [Medium] Testing Ideas : The Market-Maker Method

    [Medium] Testing Ideas : The Market-Maker Method

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    Validating Ideas by Running a Proxy Simulation The Market-Maker Method : How to Validate a Big Idea Before You Build It When the stakes are high,… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

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