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Latest Posts

  • [Medium] Tariff Tantrums : Minimizing the Cashflow Smackdown from Uncle Sam’s New Import Tax

    [Medium] Tariff Tantrums : Minimizing the Cashflow Smackdown from Uncle Sam’s New Import Tax

    by

    Your business didn’t change today — but your cashflow might be under threat. The New Tariff Reality : What Global Brands Need to Know (and… read more »

  • Start with Why

    Start with Why

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    Start with why. It’s a simple idea—but one that reshaped how I think about leadership, brand, and purpose. In this short read, I share why… read more »

  • [Medium] Testing Ideas : The Alignment Method

    [Medium] Testing Ideas : The Alignment Method

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    Validating Ideas by Playing Make Believe The Power of Make-Believe: A Better Way to Stress-Test Your Next Big Idea There’s a powerful question that can… read more »

  • [Medium] Testing Ideas : The Customer-Centric Method

    [Medium] Testing Ideas : The Customer-Centric Method

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    Talk to Strangers : Why Hitting the Sidewalk Might Be the Smartest Thing You Do for Your Business There’s a certain kind of magic that… read more »

  • [Medium] Testing Ideas : The Contrarian Method

    [Medium] Testing Ideas : The Contrarian Method

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    Why Playing Devil’s Advocate Might Be the Best Move You Make for Your Business Idea If you’ve ever taken a walk through startup Twitter or… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

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