In this month’s Ask-Me-Anything edition of The Journey, we respond to Elena from Thessaloniki, who’s grappling with a powerful question: should she focus all her energy on launching one unforgettable mythology-themed tour, or offer a broader selection of decent ones?

The post unpacks how to test and validate a “minimum lovable product” in tourism—without quitting your job or blowing your budget. It dives into the mindset of portfolio careers, the power of storytelling in boutique travel, and practical steps for idea validation, from local collaborations to low-cost pilots.

This one’s for anyone wondering if “less but better” is truly the path to success—or if spreading out risk with multiple offers is the safer bet. Hint: the answer is smarter than either extreme.

Read the full post or listen to the podcast edition here : https://6catalysts.substack.com/p/my-big-fat-lovable-product-building