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Latest Posts

  • Survey Smarter : How to Turn Questions into Gold

    Survey Smarter : How to Turn Questions into Gold

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    Good businesses talk to their customers. Great businesses listen. Exceptional businesses build with them. In this post, we explore how to turn customer insights into… read more »

  • The Journey : In Conversation with Katelyn McArdle

    The Journey : In Conversation with Katelyn McArdle

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    From Strategy to Self-Employed: A Conversation with Katelyn McArdle Katelyn McArdle spent over a decade working in nonprofit digital strategy before striking out on her… read more »

  • AMA : I Want to Hire, But I Can’t Afford It

    AMA : I Want to Hire, But I Can’t Afford It

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    Olivier in Lyon asks the million-euro question for bootstrappers : when is it time to stop going solo and bring someone on board? In this… read more »

  • I’m a Terrible Capitalist (And That Might Be a Good Thing)

    I’m a Terrible Capitalist (And That Might Be a Good Thing)

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    -isms are everywhere. In the English language, we love to append -ism to a word in order to indicate that the word is a doctrine,… read more »

  • Two Tin Cans and a String : Building a Scalable Feedback Engine

    Two Tin Cans and a String : Building a Scalable Feedback Engine

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    Too many growing businesses lose touch with their customers. But it doesn’t have to be that way. This week’s post breaks down the Scalable Feedback… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

In Good Company

Places where I’ve shared good stories, strategies, and stage time.