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  • Measuring the Flames : Marketing Analytics for Builders (Part 2)

    Measuring the Flames : Marketing Analytics for Builders (Part 2)

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    Tracking what truly matters is an under-loved, yet critical part of building something lasting. When it comes to marketing analytics, the line between insight and… read more »

  • [Medium] Stoking the Fire With Remarketing

    [Medium] Stoking the Fire With Remarketing

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    Stoking the Fire with Remarketing : How to Use it to Win Smarter, Not Louder When it comes to digital advertising, the loudest voice doesn’t always win.… read more »

  • Measuring the Flames: Marketing Analytics for Builders (Part 1)

    Measuring the Flames: Marketing Analytics for Builders (Part 1)

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    When you’re building something new, it’s easy to fall into the trap of making assumptions about your customers and your market. But assumptions only take… read more »

  • [Medium] Feeding the Fire With Paid Advertising

    [Medium] Feeding the Fire With Paid Advertising

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    Paid digital ads are convenient — but come at a cost when you over-rely on them Paid advertising is one of the most tempting tools available to entrepreneurs.… read more »

  • The Journey : In Conversation With Steven Werley

    The Journey : In Conversation With Steven Werley

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    Entrepreneurship rarely follows a straight line. In this episode of The Journey: In Conversation, I sit down with Steven Werley, founder of Closable.ai, to unpack… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

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Places where I’ve shared good stories, strategies, and stage time.