The Journey
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Latest Posts
Tracking what truly matters is an under-loved, yet critical part of building something lasting. When it comes to marketing analytics, the line between insight and… read more »
Stoking the Fire with Remarketing : How to Use it to Win Smarter, Not Louder When it comes to digital advertising, the loudest voice doesn’t always win.… read more »
When you’re building something new, it’s easy to fall into the trap of making assumptions about your customers and your market. But assumptions only take… read more »
Paid digital ads are convenient — but come at a cost when you over-rely on them Paid advertising is one of the most tempting tools available to entrepreneurs.… read more »
Entrepreneurship rarely follows a straight line. In this episode of The Journey: In Conversation, I sit down with Steven Werley, founder of Closable.ai, to unpack… read more »



In Good Company
Places where I’ve shared good stories, strategies, and stage time.







![[Medium] Stoking the Fire With Remarketing](https://6catalysts.ca/wp-content/uploads/2025/09/Stoke-the-Fire-Remarketing-300x178.webp)

![[Medium] Feeding the Fire With Paid Advertising](https://6catalysts.ca/wp-content/uploads/2025/09/Feeding-Fire-Paid-Adverts-300x178.jpeg)






