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Latest Posts

  • How to Know When to Open Your Chequebook

    How to Know When to Open Your Chequebook

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    Bootstrapping can be great for your vanity financial metrics, but the leather wears out a heck of a lot faster. If you’re an entrepreneur who’s… read more »

  • The Journey : In Conversation with Benjamin Lappalainen

    The Journey : In Conversation with Benjamin Lappalainen

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    In this episode of The Journey : In Conversation, Paul Austin-Menear sits down with Benjamin Lappalainen—creative technologist, educator, artist, and XR development lead at UKAI… read more »

  • Selling Serenity : Convincing Investors to Believe in Forest Bathing

    Selling Serenity : Convincing Investors to Believe in Forest Bathing

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    In this month’s AMA, Hana in Kyoto writes in about her wellness startup blending traditional Japanese forest bathing (Shinrin-yoku) with virtual reality for overworked office… read more »

  • [Medium] Measuring the Flames : Marketing Analytics for Builders (Part 2)

    [Medium] Measuring the Flames : Marketing Analytics for Builders (Part 2)

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    If you’ve ever opened Google Analytics and felt your pulse quicken, you’re not alone. Today’s marketing tools give us more data than ever — but also more… read more »

  • The Flywheel and the Funnel, a Marketing Fable

    The Flywheel and the Funnel, a Marketing Fable

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    Are these models of marketing as mutually exclusive as we once believed? Your model’s crap. No, YOUR model’s crap. If you both don’t simmer down,… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

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