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Latest Posts

  • Testing Ideas : The Customer-Centric Method

    Testing Ideas : The Customer-Centric Method

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    Go Make Some Friends : A Hands-On Method for Validating Ideas Sometimes, the best way to know if your idea has legs is to walk… read more »

  • Testing Ideas : The Alignment Method

    Testing Ideas : The Alignment Method

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    Validating Ideas by Playing Make Believe Imagine a future where your idea wins. Some of the best ideas fail—not because they’re bad—but because they’re never… read more »

  • The Contrarian Method – How to Validate Ideas by Tearing Them Down

    The Contrarian Method – How to Validate Ideas by Tearing Them Down

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    Validating a new idea doesn’t have to be expensive—or even time-consuming. Sometimes the best way to test a concept is to attack it yourself, deliberately.… read more »

  • AMA : Cocktail Kits for the Sober Curious

    AMA : Cocktail Kits for the Sober Curious

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    Every month, I select a few Ask-Me-Anything submissions and post a direct response on The Journey with advice and practical approaches. It’s a bit like… read more »

Abstract square digital artwork representing a blueprint for success in advertising planning, featuring interconnected glowing paths, marked nodes resembling key milestones, and geometric shapes. The design uses vibrant gold, blue, and green tones, evoking the feeling of a treasure map with a modern and professional style consistent with Six Catalysts.

Abstract digital artwork representing the catalyst of ideas, featuring dynamic, interconnected shapes and flowing lines in vibrant colors like electric blue, fiery orange, and glowing yellow. Bright bursts of light radiate outward, symbolizing creativity, innovation, and the spark of inspiration. The composition conveys energy, movement, and limitless possibilities afforded by working with Six Catalysts.

A very cute lost puppy, calmly and purposefully looking for an answer (or a treat) in an open, glowing treasure chest.

In Good Company

Places where I’ve shared good stories, strategies, and stage time.