Validating a new idea doesn’t have to be expensive—or even time-consuming. Sometimes the best way to test a concept is to attack it yourself, deliberately. This week on The Journey, we explore “The Contrarian Method”—a structured devil’s advocate approach that helps entrepreneurs refine their thinking, uncover blind spots, and build better ideas.

In our latest podcast episode and companion post, you’ll learn:

• What you need to run a contrarian session
• Step-by-step instructions for executing it
• The pros and cons of this method
• Why AI tools might not be the best devil’s advocate

This method is ideal as a first validation step—especially before investing in market research or development. But beware: it’s not a substitute for customer feedback.

Listen to the episode and read the companion post here : https://6catalysts.substack.com/p/testing-ideas-the-contrarian-method-updated?r=289rpl