# Six Catalysts

> Six Catalysts is a strategic consulting and fractional leadership practice that applies six catalytic principles - Alignment & Understanding, Communication & Trust, Cross-Functional Exploration, Operational Excellence, Culture of Continuous Improvement, and Customer-Centric Action-to help businesses transform and grow.

## Core Pages
- [Home](https://6catalysts.ca/): Overview of Six Catalysts philosophy, the Six Catalysts framework, the founder (Paul Austin-Menear), blog ("The Journey"), CTAs for booking calls and quotes.
- [Our Story](https://6catalysts.ca/about-six-catalysts/): Origin story, explanation of catalyst philosophy, detailed info on each of the six catalysts, biography of founder Paul Austin-Menear. 
- [Services](https://6catalysts.ca/services/): Meta overview of service offerings: fractional leadership, consulting & advisory, project-based initiatives.
- [Fractional Leadership](https://6catalysts.ca/services/fractional-leadership/): Service details and offerings of fractional executive support across multiple functions.
- [Consulting & Advisory](https://6catalysts.ca/services/consulting-advisory/): Strategic advice for growth, operational efficiency, market expansion (e.g., Canada-EU/UK/US trade), and leadership development.
- [Project-Based Initiatives](https://6catalysts.ca/services/project-based/): On-demand, specific project services like digital transformation, eCommerce, strategy development, AI, paid media, customer research.
- [Customer Research](https://6catalysts.ca/services/project-based/customer-research/): Detailed customer research offering, including methodology and key benefits/metrics.
- [Build Your Own Project](https://6catalysts.ca/services/project-based/build-your-own/): Interactive project builder tool for scoping customized projects.
- [First‑Party Research](https://6catalysts.ca/first-party-research/): Ethics, voluntary participation, consent processes, GDPR-aligned data policies.
- [Contact](https://6catalysts.ca/contact/): Form for inquiries-fractional leadership, trade consulting, projects, speaking, media-as well as simple CTAs for quotes/calls.
- [Blog](https://6catalysts.ca/the-journey-blog/): landing page for "The Journey", a blog and podcast designed to help entrepreneurs and builders learn and excel at their craft.

## Optional / Supplemental
### Research & Ethics
- Customer-centric research participation, anonymity, no-PII assurance, GDPR-style deletion/privacy, detailed program descriptions.

## Notes
- CTAs present on most pages: "Get a Quote", "Book a Call".
- Biographical details and founder story are distributed across "About" and service sub-pages.