Every month, I select a few Ask-Me-Anything submissions and post a direct response on The Journey with advice and practical approaches. It’s a bit like ‘Dear Abbey’, but for builders with a headache.
Need some advice?
When early interest doesn’t convert to purchases, is it a traffic problem—or a market fit issue?
In this week’s edition of The Journey, we answer a real-world question from a DTC founder in Prague whose zero-proof cocktail subscription box is struggling to convert interest into revenue.
We break down how to:
- Benchmark conversion rates and diagnose traffic issues
- Rethink pricing through the lens of value perception
- Identify value-added services that justify your price point
- Know when to iterate vs. when to pivot
Read the full post or listen to the podcast edition here : https://6catalysts.substack.com/p/ama-cocktail-kits-for-the-sober-curious